Drive Episode 2: Diane von Furstenberg on Building a Business in a Man’s World | Drive
The Business of Fashion Podcast
The Business of Fashion
4.5 • 813 Ratings
🗓️ 1 September 2018
⏱️ 45 minutes
🧾️ Download transcript
Summary
In Episode 2 of BoF’s new podcast series Drive, delivered by DHL, the entrepreneur shares the highs and the lows of her forty-five-year career, and how she used factory scraps to create the first iconic wrap dress while pregnant, delivered by DHL.
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Transcript
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| 0:00.0 | I'm Imran Ahmed, founder and CEO of the Business of Fashion and welcome to Drive, |
| 0:06.0 | Bof's new podcast series, delivered by D.HL, where we hear the stories of fashion's most dynamic entrepreneurs in their own words. |
| 0:15.0 | Today I sit down with the legendary designer Diane von Furstenberg. |
| 0:20.0 | But Diane's much more than a designer. |
| 0:23.1 | She's been an entrepreneur since she came up with the idea for her iconic rap dress from the very |
| 0:28.4 | beginning. |
| 0:29.4 | Fashion was not my thing. |
| 0:31.9 | My thing was, I didn't know what I wanted to do, but I knew the kind of woman I wanted to be. |
| 0:37.3 | I wanted to be a woman in charge. |
| 0:40.0 | No, I knew it was a good dress because it had an attitude. |
| 0:45.6 | But did I know that I would say more than 10 millions of it? |
| 0:50.6 | So here's my conversation with Diane von Furstenberg to learn what it really takes to build a global fashion business from scratch. |
| 1:01.8 | Diane von Furstenberg, thank you for taking the time to sit down with me. |
| 1:06.6 | We're sitting here in a suite at Claridge's covered in your iconic prints. |
| 1:14.3 | So we're kind of in a living space that you really feel the brand and the person, |
| 1:20.5 | Dionne von Furstenberg. |
| 1:21.6 | And I want to spend today talking to you a little bit about your journey of how how you got here. And I want to start right |
| 1:29.2 | at the beginning, actually, even before the business existed. A big part of what, you know, |
| 1:34.3 | makes people driven to create businesses is something that comes from the inside. And I wanted to |
| 1:41.5 | know, like, what were you like growing up? |
| 1:45.1 | Well, I think if you go that deep into, I mean, it is true, like the early part of any |
| 1:50.9 | biography is the only really interesting one, right? So you have to go prior to my birth, |
... |
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