Reality Radio for a really great future. We're talking real money. Oh my gosh, I hate them so much,

and yet they're so big a part of life. Almost everything I do, probably you do, certainly I do because I'm a tech person.

Almost everything I do now involves a subscription, a recurring monthly payment.

The thing that I record these podcasts on and the software I use to create the artwork, all comes from Adobe at $90 a month for the rest of my

natural life. I pay for streaming services. I pay for things I don't even know what they are,

and I try to cancel them, but I don't know what they are. It's a bit shocking. Yeah, it really is.

It's the recurring payment problem that we have in America right now.

And it is really, it's become a problem.

It's not just an annoyance anymore.

The thing is, it's gotten bigger.

It was even around prior to the Internet, right, where you've had a regular subscription to things, of course. Yeah, yeah. But it's gotten bigger. It was always, it was even around prior to the internet, right, where you've had a

regular subscription to things. Yeah, but it's gained momentum. The numbers are kind of staggering.

Subscription businesses saw revenue grow more than 300% between 2012 and 2018, five times the overall

pace of companies in the S&P 500. In other words, five times

faster than all the rest of the business. It's creating hundreds of billions of dollars.

And here's the part that you as a consumer should pay attention to. Americans have long,

and this is from the Wall Street Journal, long underestimated their monthly subscription

spending as of 2021. A hundred percent, a hundred percent of respondents were unaware of what they

actually spend on subscriptions with consumers. I love this. Actually spending three and a half times

more what they get than what they guessed. Three and a half times more. I get than what they guessed three and a half times more.

I bet that's the case with me.

They probably and it just.

...