Are you struggling to keep up with the ever-evolving growth of social media and using it to market your business? Today Rob discusses how the use of social media has drastically changed the way we market our businesses. Learn how social media has allowed businesses to gain global reach, why it is important to create consistently high-quality content and how this can be repurposed for each of your channels. KEY TAKEAWAYS Advertising over the years has changed dramatically. Before the rise of social media, businesses were reliant on print, TV or radio media to help market their business. Companies would have to risk thousands of pounds in the hopes that somebody would call their number. Now you pay per click on platforms such as Google and Facebook. You are able to create your own daily budget depending on your marketing allocation.   The amount of reach a business can get has massively increased. In previous years the majority of business was local, whereas now all business has the ability to be global. Social media has the ability to allow anybody to have a post that goes viral so long as the content has a meaningful message and the platforms pick up on it.   Rather than using the term ‘content marketing’ you should just use the word ‘content’. It is better to give consistent high-quality content followed by your business pitch than to give a pitch dressed up as pretend content. People don’t mind being sold to when it is something that they want and when the value has already been created.    Sometimes a post that is shared no more than 25 times can reach up to 1 million people. Sharing is a great way to get extra reach. If your followers deem your content as being useful, and those other people could potentially benefit from it. They will then share it and increase your overall reach. You may find that you will see an increase in the number of shares you receive if you verbally ask your followers to do so.   Creating a multi-media strategy whereby you are utilising all the social media platforms available to you by posting consistently and regularly allows you to create multiple leads and multiple streams of income. It is important to be on multiple streams of social media. Perhaps make one platform your main focus and make it great, and then repurpose your content to other platforms. You will then see an increased amount of followers and engagement.   BEST MOMENTS “Too many opportunities are better than not enough opportunities.” “You either sell or you don’t sell, but you don’t pretend.” “Stick at it, keep putting the content out there and stay consistent and the rewards will come back to you.”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com