Sound off for Chesterfield. Chesterfield, only cigarette in America to give you premium quality and both regular and king size brings you drag men.

Ladies and gentlemen,

the story you were about to hear is true.

The names have been changed to protect the innocent. You're a detective sergeant.

You're assigned to robbery detail.

You've got a call that a bank has been robbed.

From the M.O., you know the job was done by a professional.

He's made good his escape.

Your job?

Get him.

Here's what leading tobacco publications have had to say about regular and king-size Chesterfield. U.S. Tobacco Journal, Boston, Massachusetts. Chesterfield

cigarettes in the new King's Size is still maintaining large turnovers in this area.

Dealers report that sales continue to climb on this size, and it seems that volume on the regular size has climbed to new heights with its new Big Brother.

And Tobacco Leaf reports from Chicago. More calls for Chesterfield King'sized cigarettes than for most brands being marketed.

The reason for King-Sized Chesterfield's amazing success is this.

All king-sized cigarettes give you quantity.

But only Chesterfield King-Size gives you quantity plus quality, premium quality.

That means Chesterfield King-Size contains tobaccos of better quality and higher price than any other King Size cigarette.

The same fine tobacco as in regular Chesterfield.

Enough more of this tobacco to give you more than a fifth longer smoke.

So remember, Chesterfield is the only cigarette

to give you premium quality

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