Sound off for Chesterfield.

Chesterfield, first cigarette in America to give you premium quality and both regular and king size brings you dragnet. Ladies and gentlemen, the story you are about to hear is true.

The names have been changed to protect the innocent. You're a detective sergeant.

You're assigned a juvenile division.

You get a call from a high school principal.

A young boy has caused a near riot in his classroom.

Your job, investigate.

Here's what the nation's press has had to say

about King's size Chesterfield.

U.S. Tobacco Journal says

Boston dealers and jobbers reported

this new companion of the regular size

is sweeping the market in sales,

and stocks cannot be replaced

fast enough. The Wall Street Journal said, a wholesaler says the problem isn't selling

them. It's getting enough to meet the demand. Dealers all over the country tell us no product

they ever handled has grown so fast in so short a time as King's-sized Chesterfield's. King-sized cigarettes give you quantity,

but only Chesterfield King's size gives you quantity plus quality, premium quality.

Chesterfield King's size contains tobaccos of better quality and higher price than any other

king-size cigarette. Of course, it's the same fine tobacco as

in regular Chesterfield. In fact, the only difference between Chesterfield King's size and

Chesterfield regular is that the king's size is larger, contains more of these same tobaccos, enough

...