The story you were about to hear is true.

Only the names have been changed to protect the innocent.

Fatima, best of all, king-sized cigarettes, brings you dragnet.

You're a detective sergeant. You're assigned the homicide detail. A 30-year-old woman is missing.

Three months pass before a disappearance is reported.

There's not a trace of the woman,

no lead to her whereabouts. Your job? Find her. In Fatima, the difference is quality.

That's right. Fatima's are different. They taste better. Yet King's size Fatima costs no more than the

cigarette you are now smoking. And because of its quality, more smokers are now insisting on Fatima

than ever before. You see, Fatima contains the finest domestic and Turkish tobacco superbly blended,

and Fatima is extra mild

with a much different, much better

flavor and aroma.

So compare Fatima yourself today.

You'll find Fatima gives you

all the advantages of extra length

plus Fatima quality,

which no other king-sized cigarette has.

Remember, the cost of Fatima is the same as the cigarette you're now smoking.

But in Fatima, the difference is quality.

Next time, buy Fatima.

Best of all, King's size cigarette.

...