Ladies and gentlemen, the documented story you will hear during the next 30 minutes is not a subject commonly discussed.

It is a criminal problem that is not yet nationwide, but it's a problem which is growing rapidly.

We present it now so that you may recognize it for what it is if and when it invades your city.

The story you were about to hear is true.

Only the names have been changed to protect the innocent.

Fatima, best of all, king-sized cigarettes brings you dragnet.

You're a detective sergeant.

You're assigned to bunko detail.

You begin to receive reports of a vicious new racket growing in your city,

a television repair racket. The repairman

lie, overcharge, bill you for work not done, for parts not needed, for parts they don't install.

Your job? Stop them.

How does Fatima compare with other king-sized cigarettes?

Fatimas are the same length and circumference,

85mm long, 1 and 164ths inches around,

and Fatima filters the smoke exactly the same long distance

as any other king-sized cigarette.

Tell me then, how is Fatima different from other king-sized cigarettes?

In Fatima, the difference is quality.

Fatima gives you extra mildness, a much different, much better, flavor, and aroma.

Remember, Fatima has all the advantages of extra length, plus Fatima quality, which no other king-size cigarette has.

So, insist on the best.

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