Fatima Cigarettes is proud to present its Academy Award-winning radio program.

The story you are about to hear is true. Only the names have been changed to protect the innocent.

Fatima Cigarettes, best of all, long cigarettes, brings you dragnet.

You're a detective sergeant.

You're assigned the homicide detail.

A young mother is murdered in bed while her seven-year-old son sleeps by her side.

The killer was vicious and cunning.

Your job? Get him.

You'll be amazed when you compare Fatima

with any other king-size cigarette.

The size is the same. They now cost the same. But in Fatima with any other king-size cigarette. The size is the same. They now cost the same.

But in Fatima, the difference is quality. You see, Fatima is the quality king-size cigarette,

because it contains the finest domestic and Turkish tobacco superbly blended. And Fatima is extra mild.

With a much different,

much better flavor and aroma

than any other long cigarette.

So compare Fatima yourself.

Fatima's now cost the same

as other long cigarettes,

but your first pup will tell you...

Ah, that's different.

Yes, in Fatima, the difference is quality.

...