Ladies and gentlemen, this program is for you, not your children.

The story you were about to hear is true.

Only the names have been changed to protect the innocent.

Fatima cigarettes.

Best of all, long cigarettes,

brings you dragnet.

You're a detective sergeant.

You're assigned a juvenile bureau.

A worried mother calls your office

and reports that her four-year-old twin

girls are missing. Hours pass. The children fail to turn up. Your job? Find them.

You'll be amazed when you compare Fatima with other long cigarettes. You find they now cost the same.

But in Fatima, the difference is quality. You see, Fatima is the quality king-sized cigarette.

Because it contains the finest domestic and Turkish tobacco's superbly blended.

And Fatima is extra mild, with a much different, much better flavor and aroma than any other long cigarette.

So compare Fatima yourself.

Fatima is now cost the same as other long cigarettes, but your first puff will tell you...

Ah, that's different.

Yes, in Fatima, the difference is quality.

Ask your dealer for Fatima, the quality king-size cigarette.

Best of all, long cigarettes.

Start enjoying Fatima tomorrow.

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