Ladies and gentlemen, Fatima Cigarettes is proud to bring you its prize-winning radio program.

Winner of the Motion Picture Herald Fame Award.

The story you are about to hear is true.

Only the names have been changed to protect the innocent.

Fatima Cigarettes.

Best of all long cigarettes brings you dragnet.

You're a detective sergeant. You're assigned a juvenile bureau.

He receive a complaint about an eight-year-old boy and his sister.

A neighbor reports they've been going from door to door begging for food.

Supposedly, the children are from well-to-do parents.

Your job? Investigate. You'll be amazed when you compare Fatima with investigate.

You'll be amazed when you compare Fatima with other long cigarettes.

You'll find they now cost the same.

But in Fatima, the difference is quality.

You see, Fatima is the quality king-sized cigarette.

Because it contains the finest Turkish and domestic tobacco's superbly blended. And Fatima is extra mild, with a much different, much better flavor and

aroma than any other long cigarette. So compare Fatima yourself. Fatima's now cost the same as other long cigarettes,

but your first puff will tell you...

Ah, that's different.

Yes, in Fatima, the difference is quality.

Ask your dealer for Fatima.

The quality king-size cigarette.

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