The story you're about to hear is true.

Only the names have been changed to protect the innocent.

Fatima Cigarettes.

Best of all long cigarettes brings you Dragnet.

The of all long cigarettes brings you Dragnet.

You're a detective sergeant.

You're assigned to robbery detail.

In four months,

15 food markets in your city have been held up and robbed.

The bandit is well dressed, well armed.

Your job, stopin.

You'll be amazed when you compare Fatima with other long cigarettes.

You'll find they now cost the same.

But in Fatima, the difference is quality. You see, Fatima is the quality

king-size cigarette, because it contains the finest Turkish and domestic tobacco superbly blended.

And Fatima is extra mild, with a much different, much better flavor and aroma than any other

long cigarette.

Because of its quality, its extra mildness, its better flavor and aroma, Fatima has more than

doubled its smokers coast to coast.

So try comparing Fatima yourself.

Fatima's now cost the same as other long cigarettes, but your first puff will tell you...

Ah, that's different.

...