Hello and welcome to a special presentation of the Gray- Nado in partnership with collective

horology. This episode is the first of a new concept for TGM that will allow us

to collaborate with the people and the brands that we like to produce standalone

special episodes that we can offer to all of our listeners.

James, we're pretty excited to introduce this format to Tjan, wouldn't you say?

Yeah, we sure are. It's been kind of a long time coming, kind of work shopping it, and this largely only exists because we haven't had a lot of

success with ads in the past especially because they always felt like kind of a

break in the entertainment of the show itself even when it was one of our voice reading the ad copy.

I just didn't like doing it.

I didn't like the way it sounded.

I liked it even less when I went to edit it later.

Add into that the fact that the standard episodes of TGM are now entirely listener supported so that you're

normal four episodes a month and then the Q&A and we figured it was best to try something kind of

more a bonus episode brought to you by a special sponsor. As such this episode is brought to you by a special sponsor.

As such, this episode is brought to you by Collective Horology and we're thrilled to introduce

Asher Rapkin, who is one of the founders of Collective.

Welcome, Escher, how's it going?

Hey guys, it is really, really nice to be here.

And I have to say, I'm excited for you in this format in particular.

I've spent 22 years of my life working in advertising, so that could be a fun conversation on its own.

You know we touched base back at Wind Up Chicago and you guys had kind of an

interesting collaboration which as of the moment this episode is available you can go to

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