Dr. Zorana Ivcevic Pringle, THE CREATIVITY CHOICE: The Science of Making Decisions to Turn Ideas Into Action
Totally Booked with Zibby
Zibby Owens
4.5 • 644 Ratings
🗓️ 12 June 2025
⏱️ 29 minutes
🧾️ Download transcript
Summary
Zibby interviews Yale scientist, Dr. Zorana Ivcevic Pringle, about THE CREATIVITY CHOICE, a groundbreaking guide for harnessing creativity and transforming ideas into impactful action. Dr. Zorana dispels the misconceptions surrounding creativity (it’s not just for artists!) and then explains why people often hesitate to act on their ideas. She emphasizes the importance of starting small, making creativity a repeated choice, and building confidence through action, not perfection.
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Transcript
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| 0:33.2 | Hi, this is Zibi Owens, and you're listening to Totally Booked with Zibby. |
| 0:38.6 | Formerly, moms don't have time to read books. |
| 0:40.8 | In my daily show, I interview today's latest, best-selling, buzziest, or underrated authors and story creators, |
| 0:48.2 | whose work I think is worth your time. |
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| 1:08.5 | For more information, go to zibbymedia.com and follow me on Instagram at Zibby Owens. |
| 1:16.7 | Dr. Zerana Ivkiewicz Pringle is the author of the creativity choice, the science of making |
| 1:23.0 | decisions to turn ideas into action. Serrana is a senior research scientist at Yale University's Center for |
| 1:29.7 | Emotional Intelligence. She is a regular contributor to psychology today and creativity post |
| 1:34.9 | and co-editor of the Cambridge Handbook of Creativity and Emotions and Crises, Creativity and Innovation. |
| 1:41.6 | She lives in Portsmouth, New Hampshire. Welcome, Zerana. Thank you so much for |
| 1:46.4 | coming on Totally Booked. I cannot wait to discuss creativity and how to turn an idea into action |
| 1:53.6 | and just all the things that your book had to offer. I was obsessed with every sentence, |
| 1:59.5 | love and totally fascinated by the whole topic. So, thank you. |
| 2:03.3 | Wow. Thank you. Thank you for having me. And I wish I could take your class. I feel like this would be |
| 2:08.7 | the number one thing I would have taken at school. So anyway, so tell listeners what your book is about, |
| 2:14.9 | please. So my book is about how you take an idea that you already have and do something with it |
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