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From KQBD in San Francisco, I'm Nina Kim.

Why is it so hard for us to say no?

Whether it's declining an invitation,

disagreeing with your boss or colleague, questioning

your doctor. Cornell organizational psychologist Sunita Saugh draws on behavioral science

to look at why we feel such pressure to comply, the personal, social, and even political

costs of it, and she challenges us to reframe saying no as an expression of our values.

Sa's new book is Defy, the power of no in a world that demands yes.

If you struggle to say no, tell us why, on Forum.

Welcome to Forum, I'm Mina Kim. I'm Mina Kim. How often do you go along with something because you don't quite know how to say no?

Many of us struggle to say no to things, even when we feel what's being asked of us is wrong.

And let's face it, the consequences of saying no are not the same for all of us. Dr. Sunita Sa, a physician-turned organizational psychologist,

finds our constant focus on the impact of saying no has stopped us from recognizing that

...