In my years of entrepreneurship, I've seen countless startups. And here's the truth.

Smart spending drives growth, which is something Brex has championed. Brex isn't just a corporate credit

card. It's a strategic tool to help your company achieve peak performance. Corporate cards, banking, expense management, all integrated

on an AI-powered platform that turns every dollar into opportunity. In fact, 30,000 companies

are trusting Brex to help them win. Go to brex.com slash grow to learn more.

Before I introduce this episode's guest, I want to ask you a question. Do you have a growth mindset?

My guest is Bob Cheldini.

He has a professor emeritus at Arizona State University.

He influences almost every marketing, evangelism, and sales decision that I make.

His book, Influence, The Psychology of Persuasion, is the guiding light for how I conduct business,

and in many ways how I live my life.

In short, Childini is the godfather of influence. He is to changing people's minds, what Martha Stewart is to changing people's lifestyles. Have you ever wondered how to optimally respond

when someone thanks you? Keep listening, and you'll find out. I'm Guy Kawasaki and this is remarkable people.

And now here is Bob Cheldini.

One of my favorite lessons from your book is of of course, the optimal thing to say when someone

says, thank you.

And in your book, you say it's more than you're welcome.

It's also, I know you would do the same for me.

Now, I read that years ago.

So bring me up to speed.

Is that still optimal?

It is.

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