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The Long View

Dr. Preston Cherry: ‘Money and Life Intertwined’

The Long View

Morningstar

Finance, Dan Lefkovitz, Amy Arnott, Entrepreneurship, Investing Leaders, Jeff Ptak, Investors, Christine Benz, Influential Investors, Careers, Long-term Investing, Financial Services, Business, Investing, Morningstar

4.5775 Ratings

🗓️ 22 November 2022

⏱️ 55 minutes

🧾️ Download transcript

Summary

A financial planner and financial planning professor on the value of mentors at every life stage, the evolution of financial advice, and what works in financial education.

Transcript

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0:00.0

At Jackson, we've created a digital retirement planning experience with you and mine.

0:05.5

Visit jackson.com to explore our easy-to-understand resources and user-friendly tools

0:10.1

that are designed to enable financial professionals and clients to plan a path to financial freedom.

0:15.5

Jackson is short for Jackson Financial Incorporated, Jackson National Life Insurance Company, Lansing, Michigan,

0:20.5

and Jackson National Life Insurance Company of New York, purchase New York.

0:26.6

Please stay tuned for important disclosure information at the conclusion of this episode.

0:32.9

Hi, and welcome to The Longview. I'm Christine Ben's Director of Personal Finance and Retirement Planning for Morningstar.

0:39.0

And I'm Jeff Battack, Chief Ratings Officer for Morning Star Research Services.

0:43.9

Our guest on the podcast today is Dr. Preston Cherry.

0:47.2

Dr. Cherry is founder and president of concurrent financial planning, and he also serves as assistant professor of finance and head of the

0:55.1

personal financial planning program at the University of Wisconsin Green Bay. In addition, he's the

1:00.4

director of the Charles Schwab Center for Personal Financial Planning at the university. Dr. Cherry

1:06.1

also serves as a financial advisor coach for Carson Group coaching. Over 14 years, he has served in lead and internal financial planning roles and institutional

1:16.0

retirement sales.

1:17.5

He has also served as a co-investment manager at a registered investment advisor and as a

1:22.9

mutual fund wholesaler.

1:24.8

Dr. Cherry, welcome to the Longview.

1:27.1

Thank you for having me, Christine. I really appreciate it.

1:29.7

Well, we're excited to chat with you today. So we want to delve into your background. You've worked

1:34.0

in several different capacities in the financial services industry during your career. You've been

1:39.4

an investment wholesaler. You've also managed investment portfolios. And of course, you're a professor and a

1:45.5

financial advisor today. So what were the pivotal events along the way that convinced you that you

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