Hey welcome back everyone Brian Kilmeade is back with you right here in studio

48th and 6th in mid-down Manhattan with me in studio is Dr Marcus Collins he's the

best-selling author of for the culture the power behind what we buy what do, and who we want to be.

It's available in paperback now, and it's also important to know that you actually have

action wear for your book.

I mean, it says for the culture, a pull-over sweatshirt.

I'm so jealous. I'm a marketer man. This is what we do right think about all the many ways by which we go to market beyond just the product

Right so so tell us how this plays your beliefs play into this election.

So people are smart.

Sure.

You know, well, I believe, you know, anytime we put candidates on stage,

we are going to market, right?

We are marketing. We are bringing our candidates to market in hopes of getting people to cast their vote just like a company

We are bringing their product to market to it helps that you will pay money. We are constantly trying to get people to move. And what I believe is that in this election in particular is that people will be voting based upon their ideological subscription.

More so than about like my connection with the candidate.

For instance, you know back in the day I think the Bush days it was like I want to get a

beer with that guy. I'm a vote for that guy. I don't know his policy is that well

but I feel like he's feel likable right just like JFK and and Nixon's like that guy has a cold that's not my guy is that guy who looks more

more proper but I feel like we're at a time in society where ideologically that's what drives, that what drives how we think

about the political zeitgeist.

There's so much division in the world because of our ideological incongruence that

that's going to lead the day today, I think.

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