Dr. Marcus Collins on Navigating Polarization with Conviction, Empathy, and Purpose

Hello Monday with Jessi Hempel

Careers, Business

4.8 • 1.1K Ratings

🗓️ 17 February 2025

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

In a world where opinions are divided and polarization runs deep, how can we change people's minds and move them to action? In this episode from the archives, Jessi Hempel sits down with Dr. Marcus Collins to explore how individuals, companies, and brands can navigate our fragmented world with conviction, empathy, and purpose. Marcus is an award-winning marketer, cultural translator, and the author of For the Culture, a book that explores the intersection of culture, identity, and consumer behavior. He and Jessi break discuss: How cultural shocks create opportunities for connection, even in a polarized world The power of empathy in bridging gaps between people with different worldviews Why brands need to take a stand and risk alienating some to build trust with others The complex tension between capitalism and democracy, and what it means for brands and consumers How technology speeds up our cultural shifts and pushes us to define our place in the world This conversation is packed with insights on how to move people, not just to buy, but to act and engage, while staying true to the values that matter most. Whether you’re a leader, marketer, or consumer, this episode will make you rethink how you navigate today’s culture and how we all can make a difference in a divided world. Continue the conversation with us at Hello Monday Office Hours! Join us here, on the LinkedIn News page, this Wednesday at 3 PM EST.

Transcript

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0:00.0	LinkedIn News
0:02.0	Hey, it's Jesse coming at you this week with an episode that is truly for our time. I mean, it kind of feels urgent. We're drawing it from the archives because it is a long weekend here in the United States. This is a conversation I had last spring with Marcus Collins. Now, Marcus is truly an original thinker. He comes from a marketing background, but what he cares about is a question of how we change our minds, what it even means to have a mind, or rather, an identity identity and how all those minds collectively work together to shape our common beliefs and our thoughts.
0:43.3	You know, Marcus says that culture drives decision-making much more than rationality.
0:49.3	And he believes that if we want to change behaviors, the behaviors of the people around us, we have to tap into that culture.
0:56.4	He's going to tell us exactly how to do it.
0:59.4	Enjoy.
1:03.1	Hey, I'm Michael Kovnet, host of The Next Big Idea Daily.
1:12.5	The show is a masterclass in Better living from some of the smartest writers around. Every morning, Monday through Friday,
1:17.5	we'll serve up a quick 10-minute lesson on how to strengthen your relationships, supercharge
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1:47.7	From the news team at LinkedIn, I'm Jesse Hempel, and this is Hello Monday. It's our show
1:53.5	about the changing nature of work and how that work is changing all of us. I just took out my
2:00.4	son's winter jacket for the season. It's Patagonia. Most of the
2:04.8	jackets in our house are. And I'm a total brand loyalist here. I just love the brand's
2:09.9	conviction that we should be buying less and fixing more. Anyhow, the jacket sleeve is fraying
2:16.5	right at the wrist. He played in it too hard, I guess, last season.
2:20.3	And so this week I'm going to bring it back to the store.
2:23.3	And they're going to fix it for me, for free.
	...

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