Dr. Jonah Berger on How the Great Catalysts Remove the Barriers to Change EP 227

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John R. Miles

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4.9 • 1.3K Ratings

🗓️ 13 December 2022

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

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Summary

In today’s episode, Dr. Jonah Berger, a bestselling author and University of Pennsylvania Wharton School marketing professor, shares how great catalysts remove the barriers to change. By understanding and tapping into these drivers of change, you can become more effective in your own life, career, and relationships. We discuss his latest book The Catalyst.

Transcript

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0:00.0	coming up next on the Passion Struck Podcast.
0:03.1	That's exactly a great catalyst, dude. They don't push harder. They identify those roadblocks
0:07.0	and they mitigate them, right? They figure out, well, why is that person unwilling to change? Or
0:11.6	how can I rather than feel like pushing help people see that they can actually choose the outcome
0:16.5	that they want? Regardless of what you're doing, regardless of your big organization, a small one,
0:20.8	a for-profit, a nonprofit, these barriers come up again and again. And I think the more we understand
0:25.4	them, the more we can be effective at changing minds and driving action.
0:28.6	Welcome to Passion Struck. Hi, I'm your host, John Armiles. And on the show, we decipher the
0:34.0	secrets, tips and guidance of the world's most inspiring people and turn their wisdom into
0:39.8	practical advice for you and those around you. Our mission is to help you unlock the power of
0:46.2	intentionality so that you can become the best version of yourself. If you're new to the show,
0:51.5	I offer advice and answer listener questions on Fridays. We have long-form interviews the
0:57.2	rest of the week with guest-ranging from astronauts to authors, CEOs, creators, innovators,
1:04.2	scientists, military leaders, visionaries and athletes. Now, let's go out there and become
1:10.4	Passion Struck. Hello, everyone, and welcome back to episode 227 of Passion Struck, which has been
1:16.9	ranked consistently in the top five alternative health podcasts. And thank you to each and every one
1:22.4	of you who come back weekly to listen and learn, how to live better, be better and impact the world.
1:27.2	And if you're new to the show, thank you so much for being here or you would like to introduce
1:31.3	this to a friend or family member and we so appreciate it when you do that. We now have episode
1:36.0	starter packs, both on Spotify and the Passion Struck website. And these are collections of our
1:40.8	fans, favorite episodes that we organize into convenient topics that give any new listener a great
1:46.0	way to get acquainted to everything we do here on the show. Just go to passionstruck.com slash
	...

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