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Your World of Creativity

Dr. Greg Giuliano, Author, Executive Coach, Founder of GA | Ultra Leadership

Your World of Creativity

Mark Stinson

Education, Business, Self-improvement, Design, Marketing, Arts

5.0 • 45 Ratings

🗓️ 9 March 2026

⏱️ 19 minutes

🧾️ Download transcript

Summary

Today, we welcome Dr. Greg Giuliano, advisor and executive coach to senior leaders and teams around the world, and founder of GA | Ultra Leadership. Greg is the author of three #1 Amazon Bestsellers, including his newest book, Coaching for (a) Change: How to Engage, Empower, and Activate People.

Greg's Website

Greg on YouTube

@ultraleadership on Instagram

LinkedIn: https://www.linkedin.com/in/greggiuliano/

In this book, Greg challenges traditional command-and-control leadership and offers a practical alternative: coaching. Drawing on more than two decades of experience, he introduces the GR8 Coaching Framework, a set of eight powerful questions designed to help leaders shift from being expert problem-solvers to facilitators of ownership, engagement, and real change.

  1. Why This Book, and Why Now?
  2. Greg, let’s start at the beginning. What experiences or patterns in your leadership and coaching work prompted you to write Coaching for (a) Change? What problem were you seeing leaders struggle with most?
  3. From Manager to Coach
  4. You talk about the need for leaders to shift from “manager” to “coach.” What does that shift really mean in day-to-day leadership—and why does the old command-and-control model fall short?
  5. Ultra Leadership vs. Traditional Leadership
  6. You distinguish between traditional leadership and what you call Ultra Leadership. How are they different, and what behaviors separate leaders who engage and empower people from those who unintentionally shut them down?
  7. The Power of Coaching (and the Misconceptions)
  8. Many leaders say they don’t have time to coach—or that coaching is soft or optional. Why is coaching actually a critical leadership skill today, and what are the biggest misconceptions leaders have about it?
  9. The GR8 Coaching Framework
  10. Let’s get practical. Walk us through the GR8 Coaching questions. How do these questions help leaders kick the “expert problem-solver” habit and activate ownership, accountability, and change?

For leaders listening right now who want to start coaching for change—but don’t know where to begin—what’s one question they can ask this week that would immediately shift how their people show up?

Thanks to our sponsor, White Cloud Coffee — fueling creative conversations everywhere. Listeners, enjoy 10% off your first order at whitecloudcoffee.com.

And before you go, you can download a free copy of my e-book A World of Creativity when you visit mark-stinson.com.

Transcript

Click on a timestamp to play from that location

0:00.0

Unlocking your world of creativity with bestselling author and brand innovator Mark Stinson.

0:08.8

This episode is brought to you by White Cloud Coffee Loasters, where every bean tells a story of adventure.

0:15.5

Visit whitecloudcoffee.com and use the code creativity.

0:20.0

Welcome back, friends, to our podcast, your world of creativity.

0:24.8

And today we're going to have a conversation that will challenge and ask some questions about

0:29.2

your leadership and your creative leadership in whatever kind of organization you're in.

0:34.9

What kind of leader are you? Command and control, expert problem solver.

0:40.5

You know, how do we shift these kind of traditional ways of thinking about leadership and

0:46.1

explore some practical alternatives? We'll do that today with my guest, Dr. Greg, Giuliano.

0:52.2

Greg, welcome to the show. Thank you.

0:54.7

It's very good to be here, Mark.

0:56.2

Greg is an executive coach and advisor to senior leaders all over the world and founder of a company called GA Ultra Leadership.

1:04.2

He's also author of three number one Amazon bestsellers, including the latest book, Coaching for A Change, How to Engage in Power

1:13.8

and Activate People.

1:15.7

Greg, I love this title, Coaching for a Change, not just coaching for change.

1:21.1

Sometimes we leaders say, I got to get in here and make some changes.

1:25.9

Yeah, yeah.

1:26.7

And a lot of leaders just tell people what to do, which we can talk about that for the whole 20

1:32.4

minutes and the danger of that.

1:34.3

But I want people to try coaching for a change.

1:37.4

So based on your experiences, patterns of the leadership you've seen, what really prompted

1:43.3

you to write this book and what problems

...

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