Dr. Brinkley's Miracle Cure For Impotence (with Betwixt The Sheets)
Cautionary Tales with Tim Harford
Pushkin Industries
4.7 • 6.4K Ratings
🗓️ 7 February 2025
⏱️ 38 minutes
🧾️ Download transcript
Summary
Cautionary Conversation: In the 1920s, a conman convinced America that goat testicles were the secret to male virility. Tim Harford and Dr Kate Lister (Betwixt the Sheets: The History of Sex, Scandal & Society) dive into the bizarre and grisly tale of "Doctor" John Brinkley. This snake oil salesman mobilised the power of radio marketing to build an empire on goat gland transplants and other quack "cures". And Brinkley might have got away with it, were it not for his nemesis: the tenacious Dr. Morris Fishbein.
Find Betwixt the Sheets here: https://podfollow.com/betwixt-the-sheets-the-history-of-sex-scandal-society
For a full list of sources, see the show notes at timharford.com
See omnystudio.com/listener for privacy information.
Transcript
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| 0:00.0 | Pushkin. |
| 0:09.0 | Milford, Kansas, 1917. |
| 0:12.9 | A 46-year-old farmer walks into the local drugstore and bashfully asks the town's young doctor |
| 0:19.6 | if you can talk to him about a rather delicate matter. |
| 0:24.8 | Although John Romulus Brinkley is a newcomer to the rural Kansas town, |
| 0:29.5 | he's proven himself by helping the locals through a recent flu epidemic. |
| 0:35.5 | Sensing the man's embarrassment, the doctor ushers him into a back room. |
| 0:40.4 | The problem is, the man explains hesitatingly, he's lacking in pep. His attires are flat. In short, |
| 0:51.0 | he can't get it up. He and his wife long for a child to complete their family. |
| 0:57.1 | Can the doctor help? |
| 0:59.6 | Brinkley explains that he's tried treating the sexually weak |
| 1:03.8 | with serums and tinctures and even electricity, but nothing has worked. |
| 1:10.5 | Then, remembering his time working at an abattoir, Brinkley jokes, |
| 1:15.6 | you wouldn't have any trouble if you had a pair of those buck glands in you. |
| 1:19.9 | Well, why don't you put him in? asked the farmer. |
| 1:24.2 | Brinkley will later say that he felt sickened by the idea |
| 1:27.7 | and tried to halt the conversation by explaining the grave health risks, |
| 1:32.2 | but the farmer is desperate to father a child and willing to give anything a go. |
| 1:38.8 | I don't have a goat, the doctor protests. |
| 1:41.8 | I do, the farmer replies. |
| 1:44.7 | And so late one night, the farmer, along with his billy goat, |
| 1:48.8 | pays a visit to the doctor's office for a testicle transplant. |
... |
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