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The Russell Brunson Show

Dr. Benjamin Hardy Explains How to Flip Your Thinking and Scale Faster | #Success - Ep. 48

The Russell Brunson Show

Russell Brunson

Business, Marketing, Entrepreneurship

4.8836 Ratings

🗓️ 30 June 2025

⏱️ 32 minutes

🧾️ Download transcript

Summary

This episode of The Russell Brunson Show is a deep dive into the Science of Scaling… The new book and framework from Dr. Benjamin Hardy. I sat down with Ben to unpack the actual roadmap behind exponential growth, goal filtering, and identity transformation. We talk about why most people let their past define their present... and how to flip that thinking to let your future shape everything instead. We break down the exact frameworks that help top performers set more urgent goals, choose the right “Whos,” and avoid getting stuck on the wrong path. If you’ve ever felt like your current results don’t match your potential, this episode gives you the tools to fix that… Starting today! Key Highlights: The Frame-Floor-Focus framework that anchors every scaling decision Why your future should define your present… Not your past The power of urgency and identity-based goals (and why most people miss this) How “Super Whos” accelerate success for your business Why Ben left Medium and YouTube behind and what we can learn about focusing on the “next wave” We also talk about the mindset behind strategic letting go, why success often requires subtraction, and how your current level of results is often a reflection of what you haven’t yet released. If you’re serious about building a business - and a life - that scales, don’t miss this episode! Get a free copy of Ben’s book The Science of Scaling at: scaling.com/audiobook ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://nordvpn.com/secrets⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠northwestregisteredagent.com/russell⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn.com/CLICKS⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠RocketMoney.com/RUSSELL⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Indeed: Get a $75 sponsored job credit to boost your job’s visibility at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

This is the Russell Brunson show.

0:05.4

What's up, everybody?

0:06.3

Welcome back to the show.

0:07.3

Today, we are in Cancun, Mexico, and I'm here with a very special guest, the author of a brand

0:12.9

new book called The Science of Scaling, a whole bunch other really cool books like The Gap

0:16.3

and the Gain, Who Become Your Future Self now, Who Not how, willpower is not the way.

0:22.5

Which ones I miss?

0:23.6

I miss like three.

0:24.3

That's all right.

0:25.6

10x.

0:26.3

10x, these are 2x.

0:28.6

I got the important ones.

0:29.2

I got the important ones.

0:30.8

But he's got a brand new book here.

0:31.8

So he actually came to Mexico for our mastermind in paradise and spent the last like four or five

0:36.3

hours speaking to our audience

0:37.6

about this. And then I thought before he passes out, we should do a more quick podcast with him

0:41.9

and share some of these things with you guys. And so his name is Dr. Benjamin Hardy. I'm super

0:45.9

glad to have you here. So thanks for anything that I can do with you all do. Yeah. Seriously,

0:51.2

you're the one of the best man. So happy to do it. Every time I'm here with you, it's a marathon. It's like cool. I don't know how you have the

0:57.5

energy and like the stamina. We're one right now. I know, but you, I know. It's like, yeah,

1:01.2

it's like I'm toast, but you're doing this I used to do events. We'd go till midnight every night. And now I'm like, one night, the rest of night, I got to go to bed a little earlier.

...

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