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Amala Ekpunobi

Dove’s Newest Influencer Is A Hate Crime Hoaxer

Amala Ekpunobi

Amala Ekpunobi

Education

4.22.7K Ratings

🗓️ 19 September 2023

⏱️ 9 minutes

🧾️ Download transcript

Summary

Beauty brand Dove recently partnered with fat liberation/BLM activist Zyanha Bryant, who is known for accusing a white student at her university, Morgan Bettinger, of saying hateful comments against her and her fellow BLM activists during a 2020 protest. After being unable to provide proof of her claim and being disputed by Morgan as well as an eyewitness, Zyanha admitted she may have “misheard” Morgan but has yet to apologize. What does Dove’s decision to partner with Zyanha say about the brand’s values and priorities, and is this their “Bud Light” moment? Let’s get into it.


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Transcript

Click on a timestamp to play from that location

0:00.0

So you guys know the beauty brand, Dove.

0:04.2

They're responsible for pushing the Crown Act,

0:06.6

which said that black women were getting discriminated

0:08.7

for their hair in workplaces and in schools.

0:11.5

They also were responsible for doing the whole ad

0:14.0

about fat liberation in video games.

0:21.6

We know the culture over there at that company.

0:23.4

Well, they've now rolled out a new spokesperson

0:26.0

in a sponsorship for Dove Partners,

0:27.9

and that spokesperson is a hate crime hoaxer.

0:30.3

It's time to talk about it.

0:38.6

Guys, before we get into this video,

0:40.0

please like and subscribe.

0:41.4

I like to keep you up to date with all the crazy stories

0:43.9

that are happening in our culture right now,

0:45.5

and this one is one of them.

0:47.1

Now, Dove has a sponsorship program known as Dove Partners,

0:50.1

and they've decided to recently partner with Zaina Bryant,

0:53.0

who is a famous activist at the University of Virginia.

0:56.3

She is most known for working closely with Black Lives Matter,

0:59.0

getting a statue of Robert E. Lee

1:00.5

taken down in Charlottesville,

...

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