Summary
What is keeping the traditional watch industry ticking over?
The entrepreneur, Sam White, hosts Dough - the BBC Radio 4 series which looks at the business behind profitable everyday products and where the smart money might take them next.
In each episode, Sam, and the futurist, Tom Cheesewright, are joined by product manufacturers and industry experts whose inside knowledge gives a new appreciation for the everyday things that we often take for granted.
Together they look back on a product?s earliest (sometimes ridiculous!) iterations, discuss how a product has evolved and the trends which have driven its profitability.
In this episode on traditional watches, they hear from expert guests including:
-Mike France - a co-founder of the British watchmaking company, Christoper Ward -Fflur Roberts - Head of Luxury Goods at the data analytics company, Euromonitor International -Laura McCreddie-Doak - a freelance watch journalist who has written for publications including Wired, GQ & The Times
They trade opinions on traditional watches 'game-changing' innovations and their most pointless, or least effective, ones too, before Tom draws on his expertise as a futurist to imagine what the wristwatch might be like in the decades to come.
Dough is produced by Jon Douglas and is a BBC Audio North production for BBC Radio 4 and BBC Sounds.
Sliced Bread returns for a new batch of investigations in the spring when Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread.
In the meantime, Dough is available in the Sliced Bread feed on BBC Sounds
Transcript
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| 0:00.0 | Hello, podcast fan. |
| 0:03.0 | Consider this your invite to the UK's biggest podcasting party. |
| 0:06.7 | We're heading to Sheffield from the 4th to the 6th of July |
| 0:09.0 | for the BBC Sounds Fringe at the Crossed Wires Festival. |
| 0:12.8 | We'll be joined by some of the biggest names in podcasting, |
| 0:15.3 | including Sarah Cox, Charlie Hedges, Russell Kane, |
| 0:18.4 | and some bloke called Greg James doing his Radio 4 show called Rewinder. |
| 0:23.2 | You can watch live shows of your favourite podcasts, and the best part is free. |
| 0:28.0 | To book your free tickets, go to crossedwires.org slash fringe. |
| 0:34.4 | BBC Sounds, music, radio podcasts. |
| 0:40.9 | Hello and welcome to Doe, the show from BBC Radio 4 that looks at the business behind profitable everyday products and where the smart money might take them next. |
| 0:50.6 | I'm the entrepreneur, Sam White. With me is the technology expert and futurist Tom Cheesewright. |
| 0:56.0 | Tom's job is to tell us what the future might be like for a product. |
| 0:59.7 | But first, we're going to hear from people involved in making or studying it. |
| 1:04.0 | This time, it's all about the time, because we're looking at the wristwatch. |
| 1:10.9 | Right then, Tom, I'm trying to get a look at your wrist to see if you're a watch wearer. |
| 1:17.4 | Yes, but it's an excuse for a gadget, isn't it? |
| 1:20.5 | So come on, Sam, I'm going to have one. |
| 1:22.4 | I'm afraid I've succumbed to the allure of the smart watch. |
| 1:25.7 | Me too. |
| 1:26.3 | We are both slightly obsessive with our data. |
| 1:29.3 | Well, the plan today you'll be glad to hear is to learn about traditional watches. So not smart |
... |
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