Doug Renfro - 3rd Generation Proven Entrepreneur Running Mrs. Renfro's

The Proven Entrepreneur

Don Williams

Marketing, Careers, Entrepreneurship, Business

0.0 • 0 Ratings

🗓️ 4 November 2021

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

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Summary

Passing down a business to your children is one daunting task full of risks and challenges. Doug Renfro gives a peek at what it's like to be in such a situation by sharing his work as a third-generation entrepreneur of Mrs. Renfro's. He sits down with Don Williams to talk about the biggest roadblocks he faced upon taking the reins of their family business and the lessons of persistence he learned along the way. Doug also breaks down the unconventional marketing methods to keep Mrs. Renfro's ahead of the curve, from bringing food to movie sets and taking advantage of the internet's massive reach.

Transcript

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0:00.0	Are you an entrepreneur looking for more free time, more money, or just looking for that
0:10.2	success blueprint?
0:11.7	The proven entrepreneur is the podcast for you.
0:14.6	Post Don Williams and his guests share real success stories from proven entrepreneurs.
0:19.4	Here's your host, Don Williams.
0:22.8	Hey, Don Williams here with today's episode of the proven entrepreneur show, my guest,
0:33.9	local, Fort Worth Luminary, long-term business, Doug Grenfro with Mrs. Renfroes.
0:39.6	Thanks, Fred.
0:40.6	Happy meeting us.
0:41.6	Soon, the Luminary is the light coming off my forehead.
0:43.4	I know it just means that wherever you go, there's a bright world around you.
0:47.7	Wherever you go.
0:48.7	So, tell us about Mrs. Renfroes, you're in the solsabiz.
0:54.1	We are.
0:55.1	Yes, and have been in the solsabiz for longer than a week or two, I think.
0:59.3	A couple of years.
1:00.3	Yeah, we're in 81-year-old family business, very evolutionary.
1:04.2	When my dad was a kid, they made syrup.
1:06.3	When I was a kid, we just did Southern relishes and then we got a Nattoco sauce in the 70s,
1:10.6	and now we are the largest independent brand of salsa in the United States.
1:14.5	So multiple pivots along the way.
1:16.8	Mrs. Renfroes was your grandmother.
	...

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