Hey I'm John Gordon with Positive University and my guest today is Doug Conan.

Doug is one of my most admired leaders that I've admired over the years.

I've learned so much from him and his leadership. over the Soup Company and just learned so much from him and his leadership.

And I want to just bring you right in, Doug.

Let's start talking about right away.

I mean, when you took over a CEO of Campbell Soup,

it was not doing that well at the time. Can you talk about that experience and what

that was like?

Well, I came from, I came to Campbell soup from working in Nabisco as president of Nabisco Foods, and I had gone in there right after

barbarians at the gate, and the world's largest albio and incredibly difficult toxic culture and I thought I'd seen everything.

And then I got to Campbell Soup Company.

And it was a challenging situation.

We have lost half our market value in one year,

which it's hard to do for a food company.

We were headquartered and our headquartered

in the poorest most dangerous city in the United States, Camden, New Jersey,

where there are 75,000 people and 70 murders a year.

We, the city itself was bankrupt and we were running a 20th century food company that the leading analyst compared us to a buggy whip

selling the same products we've been selling a hundred years earlier. So we were in

difficult straits. I was recruited in having had success turning around a company at Nabisco.

And I jumped in with both feet and found it was a very difficult operating environment.

Ultimately we got it up and running. We had to reset the company but then we had a good a great 11 year run created

...