4.7 • 742 Ratings
🗓️ 24 March 2021
⏱️ 9 minutes
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A few strategic changes to a post title can double the traffic to a post in as little as 30 days.
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0:00.0 | Welcome to the blog millionaire, where we break down the essential strategies of today's most successful bloggers |
0:08.0 | to take your blog to the next level with top-notch content, monumental traffic growth, and multiple revenue streams to go beyond your wildest goals. |
0:17.0 | So get ready to blog like a pro and make your traffic explode with your host whose blog gets more than one million visitors every single month, Brandon Galey. |
0:30.1 | My name's Brandon Galey and welcome to episode 208 of the blog millionaire. |
0:35.8 | By now you should know that the title of your blog post is as important |
0:40.3 | as the content of your post. The reason for this is because the post title is the biggest factor |
0:46.9 | determining your organic click-through rate in Google. Google has revealed to the public on many |
0:53.5 | occasions that the organic click-through rate |
0:56.1 | of a result is heavily weighed in their ranking algorithm. This means if everything else is |
1:02.6 | equal, that a blog post with a higher organic click-through rate than the rest of the competition |
1:08.0 | will quickly move up the search results. |
1:16.4 | Of course, that is assuming that you have a nice, comprehensive piece of content. |
1:22.7 | I've seen plenty of blogs that could easily double or triple their Google traffic just by optimizing their post titles alone. |
1:26.5 | Let's get into the actionable tips for optimizing post titles. |
1:32.5 | Number one, your title should be between 50 and 60 characters. |
1:38.7 | Most titles over 60 characters are going to get cut off in the Google results. |
1:44.0 | For your title to be effective, you want it to be fully seen. |
1:48.1 | Google's actual limit is based on a 600 pixel container. |
1:53.1 | For example, the letter W will take up more pixels than the letter I. |
1:59.6 | Because the limit is based on pixels, you should avoid using |
2:03.1 | all caps in words on your title. Number two, front load the most important words that you |
2:12.5 | are targeting. If you're trying to rank for SEO tips, then that phrase should not be buried at the back end of your title. |
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