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The Blogging Millionaire

Double Your Traffic by Doing this to Your Post Title

The Blogging Millionaire

Brandon Gaille - CEO of The Blogging Millionaire Media Network

Technology, Blogging, Marketing, Business

4.7742 Ratings

🗓️ 24 March 2021

⏱️ 9 minutes

🧾️ Download transcript

Summary

A few strategic changes to a post title can double the traffic to a post in as little as 30 days.

Transcript

Click on a timestamp to play from that location

0:00.0

Welcome to the blog millionaire, where we break down the essential strategies of today's most successful bloggers

0:08.0

to take your blog to the next level with top-notch content, monumental traffic growth, and multiple revenue streams to go beyond your wildest goals.

0:17.0

So get ready to blog like a pro and make your traffic explode with your host whose blog gets more than one million visitors every single month, Brandon Galey.

0:30.1

My name's Brandon Galey and welcome to episode 208 of the blog millionaire.

0:35.8

By now you should know that the title of your blog post is as important

0:40.3

as the content of your post. The reason for this is because the post title is the biggest factor

0:46.9

determining your organic click-through rate in Google. Google has revealed to the public on many

0:53.5

occasions that the organic click-through rate

0:56.1

of a result is heavily weighed in their ranking algorithm. This means if everything else is

1:02.6

equal, that a blog post with a higher organic click-through rate than the rest of the competition

1:08.0

will quickly move up the search results.

1:16.4

Of course, that is assuming that you have a nice, comprehensive piece of content.

1:22.7

I've seen plenty of blogs that could easily double or triple their Google traffic just by optimizing their post titles alone.

1:26.5

Let's get into the actionable tips for optimizing post titles.

1:32.5

Number one, your title should be between 50 and 60 characters.

1:38.7

Most titles over 60 characters are going to get cut off in the Google results.

1:44.0

For your title to be effective, you want it to be fully seen.

1:48.1

Google's actual limit is based on a 600 pixel container.

1:53.1

For example, the letter W will take up more pixels than the letter I.

1:59.6

Because the limit is based on pixels, you should avoid using

2:03.1

all caps in words on your title. Number two, front load the most important words that you

2:12.5

are targeting. If you're trying to rank for SEO tips, then that phrase should not be buried at the back end of your title.

...

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