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Hello, everybody. Welcome to Niche. This is the show where each episode, we pick a topic

and we haul it. I'm your host, Elizabeth Cott. Today, we are covering a trend that I've been

tracking for a moment.

And I thought, it's time.

I goop covered it and I was like, it's past the time.

We've hit the crest.

It's time to discuss it.

Today we are hauling the concept of dopamine menus.

Music of dopamine menus. Today, we have a very, very exciting guest holler in our midst today.

She's become a phone friend of mine, Nora McEnarney.

She is a writer and a podcaster.

And since this is too niche, we love a niche.

She shared in her TED Talk, which is mandatory viewing, by the way.

...