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Entrepreneurial Thought Leaders (ETL)

Donna Novitsky (STVP) - From Venture Capitalist to Entrepreneur

Entrepreneurial Thought Leaders (ETL)

Stanford eCorner

Business, Life Lessons, Creativity, Startups, Strategy, Thought Leadership, Education, Stanford University, Leadership, Challenges, Journey, Culture, Etl, Innovation, Founders, Stanford, Entrepreneurship

4.5740 Ratings

🗓️ 3 October 2007

⏱️ 56 minutes

🧾️ Download transcript

Summary

Donna Novitsky, CEO of Big Tent Design and a former venture capitalist at Mohr Davidow Ventures contrasts her experiences as an executive in a start-up, a venture capitalist and as an entrepreneur. Novitsky addresses the role of risk mitigation in investing in new ventures and the importance of having a singular focus, aligning company goals with funding requirements and team work in an entrepreneurial environment. Her motto, "Go big or don't go!" has driven her endeavors from her first job to her new venture.

Transcript

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0:00.0

You were listening to the Entrepreneurial Thought Leader series, brought to you weekly by the Stanford Technology Ventures Program.

0:10.0

You can find podcasts and video clips of these lectures online at edcorner.standford.edu.

0:17.0

We're delighted to be here because we've got an entrepreneurial thought leader among us today, Donna Niviski, who's somebody who's been a personal hero of mine for more than a decade.

0:29.5

Donna is actually one of our own graduates. She got her bachelor's degree in industrial engineering here at the School of Engineering at Stanford.

0:38.2

Went on to do things in international business early in her career.

0:42.0

Got a Harvard MBA, came back to the Valley, worked for Sun Microsystems, and then was the

0:46.0

VP of Marketing for Clarify.

0:48.4

Did a number of other startups as a venture partner with more David Al Ventures. And in addition to taking roughly three startups a year

0:58.0

from birth to almost teenage,

1:02.0

I guess would be the way that we think about it.

1:04.0

So two engineers in a garage with a PowerPoint deck and some code,

1:08.0

Donna would actually create customers and revenues

1:10.0

for those companies and then hire her successor. She did that for a number of years with MDV. And in the last four years,

1:16.6

she also team taught global entrepreneurial marketing with us here at Stanford. And it's been

1:21.6

an utter joy to work with Donna in that capacity. If any of you were thinking of taking that course

1:26.6

in winter and spring, she'll still be team teaching that course with us next winter and spring.

1:30.3

In addition to her current responsibilities, which began, I think, last March,

1:34.3

Donna became the CEO of Big Tent Design. Now you all can read faster than I can talk. You can see the things that describe her venture there.

1:43.3

It is a totally cool company that creates online communities that help people, whether

1:50.0

you're parents and families that are worried about how to create a good community for your children and for each other,

1:55.0

or whether you're the global leaders, entrepreneurs, and altruist network,

1:58.0

Big Tent has a solution that is very helpful for you. So, Donna, you've

...

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