Shortly before the midterms in 2018, Facebook launched this tool.

They called it the ad library.

It's a digital archive of political messaging.

It's also a real-time calculator, telling up how much each candidate is spending on the

social network.

Andrew Moran's over at the New Yorker.

He's been spending a lot of time in this archive, watching the candidates, especially

President Trump make a case for themselves.

The general election hasn't even started, and the Trump campaign is already treating

it as if the general election is in full swing.

There are so many clips and posts cataloged here.

Once you dive in, you could scroll pretty much forever.

So there were many weeks last year, for example, where the Trump campaign was spending a million

dollars a week on Facebook and a million dollars a week on Google, meaning search ads

and YouTube ads.

And the Democrats, even though there were 500 million of them, were essentially spending

nothing.

Since the 2018 midterms, the president has spent more than $44 million on Google and Facebook

advertising alone.

What do these ads look like?

Like do you have a favorite digital ad?

Uh, favorite is maybe not the term I would use, but yeah, some of them are very, um,

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