blowing ad budget on metrics that look great till the CFO sees them.

That's bullspend.

And marketers are calling it out in dashboard confessions.

I remember telling my boss it'll be good for the brand when leads were slow.

Yeah, it wasn't.

Cut the ball spend.

LinkedIn lets you target by company, job title and more.

Advertise on LinkedIn.

Spend £200 on your first campaign and get a

£200,000 credit. Go to LinkedIn.com slash

lead. Terms and conditions apply. Look at that 5 o'clock Eastern time on the East Coast.

And this is Lemon Live at 5.

I'm Don Lemon.

Thank you so much for joining us.

Make sure you hit the like and the thumbs up. It does affect the algorithm. More people become aware of our channel and our conversation. That's really important to us. Also, becoming a member of the show as well. So that was my old school anchor man. Look, this is gonna sound a little bit interesting and maybe throw you off a little bit

because look i know that people like to say oh why are you guys talking about race so much

everything is about race in this country but pretty much everything is about race in this

country now i want you to take a look at this bullshit that's happening at the white

house look at this video and tell me if you think that the black president would get away with this

because there are you know people worried about oh there's a black man's going to be president

it's got to be like it's got to be the hood and blah this is some ghetto hood bullshit and it's not

even i can't even say that it's ghetto fabulous because there's nothing fabulous about it. It looks like a roller coaster. You guys know what this shit is?

...