Hello and welcome back to Franklin Covey's Twice Weekly podcast on leadership with Scott Miller.

Can you believe six years, 450 episodes taped another 75 in the can where every Tuesdays and Fridays,

I am privileged to interview some of the world's most influential luminaries, thought leaders,

CEOs, entrepreneurs, entrepreneurs, academics, researchers, practitioners, best-selling authors,

people that in some cases may have

experienced and suffered a major life setback or tragedy and summon the courage and vulnerability

to come and talk and teach through that on this podcast. Franklin Covey, of course, is the world's

most trusted leadership company and is a sponsor of this podcast around the world.

Now, in six years and 450 podcast,

we've had about 10 guests that have come back more than once.

Significant names like Kim Scott, Dan Pink,

Seth Godin, Rachel Hollis, Susan Kane, Deepak Chopra, and today's guest, Donald Miller,

who was for the record, his lucky numbers, are episode 59, and then episode 138, and then as you know,

he spent the last four years building this massive brand and influence. And now he is episode 432. Back to

discuss the re-release, the update of his seminal book, Building a Story Brand, 2.0, fully revised and

updated to clarify your message. So customers will listen. Donald Miller is in the house.

Good to be with you, Scott. Great to have you back, Donald. Hey, I've been a huge fan for years.

I don't know someone who either hasn't read building a story brand, become certified to teach it,

or have adopted your program in their organization because it's such a seminal,

practical read. You've built a big brand and influence around it, consulting practices.

You, my friend, deserve the outcome of your hard work. I'm a big fan and follower on social

media. Donald, I'd like you to rewind a couple of decades, because like most of our

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