4.8 • 662 Ratings
🗓️ 30 July 2022
⏱️ 13 minutes
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0:00.0 | Most of our media are owned by a handful of tech billionaires, but there's one place that still operates like the internet was never invented. |
0:10.4 | On the new season of the divided dial from On the Media, we're exploring shortwave radio, where prayer and propaganda coexist with news and conspiracy theories, and where an existential battle |
0:22.6 | for the public airwaves is playing out right now. |
0:26.3 | Listen to On the Media, wherever you get your podcasts. |
0:33.4 | Welcome back to practical stoicism. I'm your host, Tanner Campbell, and before we get started |
0:42.6 | today, I have a favor to ask of you. It might seem a bit of an odd one because it actually has |
0:48.0 | nothing to do with this podcast or anything to do with stoicism. Instead, it has something to do with |
0:53.6 | podcasts in general. |
0:55.6 | Some of you may know at this point that my day job is in marketing and media and relates pretty |
1:02.0 | directly to podcasting, and it is in this realm of concern that I'd like to ask for your help. |
1:07.1 | It is currently possible to dishonestly influence podcast rankings by hiring shady |
1:13.3 | podcast promotion companies to send automated traffic to subscribe to your show on Apple Podcasts every |
1:20.1 | day. This traffic isn't comprised of real people, it's comprised of bots. And because of the |
1:26.1 | way that Apple decides its charts, think of it like |
1:29.2 | a Billboard Top 100, but specific to Apple podcasts, anyone willing to spend money on this fake |
1:35.5 | bot traffic can game the charts. It's why sometimes you'll see podcasts trending that don't seem |
1:42.2 | like they ought to be. Now, whether or not this practice has any benefit |
1:46.1 | to those podcasters who do this is highly debatable. But in any case, I'm interested in working out |
1:52.4 | the math of this scheme and using what I find in doing so to both disrupt the practice, because this is |
1:59.3 | kind of like a marketing black market, and hopefully |
2:02.6 | encourage Apple to change from ranking based on downloads to ranking based on other metrics that are |
2:09.1 | a little harder to fake. And I would appreciate it if you would read it. After reading it, if you |
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