Don't make another YouTube video without listening to this... | The Dept. #97
The Dept. w/ Omar El-Takrori
Omar El-Takrori
4.9 • 820 Ratings
🗓️ 20 November 2025
⏱️ 67 minutes
🧾️ Download transcript
Summary
In this episode of The Dept. Omar breaks down the five video formats that every creator and entrepreneur should be using to grow on YouTube in 2026 without relying on hacks, luck, or the algorithm. After 15+ years on the platform and over 70M views, he reveals why most people don’t grow: they aren’t making bulletproof videos. Omar walks through the exact types of videos YouTube is pushing right now, from compilation content, course-style long-form videos, and content marathons, to conversation-based videos and crowd content. If you want to grow your YouTube channel this year, build trust faster, create content that stands out above the noise, and develop a personal brand people actually want to follow, this episode is a full masterclass on creating videos that work.
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Transcript
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| 0:00.0 | If you're putting in the work to show up consistently on YouTube to the best of your abilities, |
| 0:04.0 | but you're not getting the results, you're not getting the views, you're not getting the growth, |
| 0:07.0 | you're not getting the traction, it's because you're making videos wrong. |
| 0:11.0 | Over the last 15 years on YouTube, I've amassed over 3 million subscribers, |
| 0:16.0 | 70 million views, all on long-form content, and I've boiled down my five easiest video ideas that will |
| 0:24.0 | work no matter who you are welcome to the department it's omar ticori and I met with my homies my |
| 0:30.2 | bros art dot mp4 let's go we're back and then we got back on the show brandon flakes so guys welcome |
| 0:37.2 | happy happy to be here. Yeah, we uploaded a |
| 0:40.4 | video last week. Maybe you're watching this and you didn't see that video, but this is kind of a |
| 0:44.6 | response video to what was happening. People are loving the ideas. And so I wanted to get right |
| 0:50.4 | into it. If you are posting consistently or you desire to start posting consistently, |
| 0:55.4 | everyone wants to be consistent. I guess if you're listening to this or watching this, you want |
| 0:59.1 | to be consistent. The only way to grow on this platform is to upload bulletproof videos. |
| 1:09.2 | Bulletproof videos. There's no tricks. there's no hacks, there's no shortcuts. You must |
| 1:16.7 | upload bulletproof videos to YouTube and the algorithm, the platform will get you in front of people. |
| 1:26.8 | Now you're probably thinking. What is a bulletproof |
| 1:30.3 | video? Yes. A bulletproof video is the best video on the topic you're making a video about. |
| 1:38.3 | It's an honest question. Is the last upload you did, would you say that you uploaded the best version of that video? |
| 1:52.3 | Personally, no. |
| 1:54.2 | On YouTube? |
| 1:55.4 | Yeah. |
| 1:56.0 | What was the last video you uploaded? |
... |
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