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Mick Unplugged

Don’t Just Survive-Thrive: Strategy and Stories from Eddie Hartman

Mick Unplugged

Realm

Education, Self-improvement, Business, Entrepreneurship

4.83K Ratings

🗓️ 29 January 2026

⏱️ 26 minutes

🧾️ Download transcript

Summary

Eddie Hartman is a tech visionary, scale architect, and entrepreneur renowned for co-founding LegalZoom, a company that revolutionized legal access for millions by bringing legal empowerment to the masses. With a track record of launching new ventures and mentoring the next generation of founders, Eddie is known for his relentless innovation and practical wisdom. As an author, he co-wrote "Monetizing Innovation" and "Scaling Innovation," essential reads for anyone serious about building sustainable businesses. His life's mission is to help others not just survive the challenges of entrepreneurship but truly thrive.

Takeaways:

  • Embrace Both Success and Failure: Eddie believes that entrepreneurs should discuss their failures as openly as their successes, highlighting the importance of resilience and learning from setbacks.
  • Value and Pricing Are Everything: A common blind spot for founders is not testing whether customers will actually pay for their product, and undervaluing their services is a typical misstep. Charging based on real value—and being willing to ask for more—is crucial for growth.
  • Recurring Revenue and Relationships Win: Transitioning from one-time transactions to ongoing relationships, such as subscriptions, can transform any business—even the most traditional industries—by focusing on long-term customer value and retention.

Sound Bytes:

"You do not have to face the odds which are daunting that most people face as entrepreneurs today. There are a few things you can do to radically improve your chances of success."

"If you only perfect the recipe and get it out there, but people aren’t willing to pay what you need, then you’re not in possession of a business idea—you’ve got a great hobby."

"Every person who leaves you as a customer at one point said yes. Your job is to figure out what changed between yes and cancellation."


Connect & Discover Eddie:

LinkedIn: @eddie-hartman

X: @EddieRHartman

Book: Scaling Innovation: How Smart Companies Architect Profitable Growth


🔥 Ready to Unleash Your Inner Game-Changer? 🔥 

Mick Hunt’s BEST SELLING book, How to Be a Good Leader When You’ve Never Had One: The Blueprint for Modern Leadership, is here to light a fire under your ambition and arm you with the real-talk strategies that only Mick delivers. 

👉 Grab your copy now and level up your life →⁠ Amazon, Barnes & Noble, Books A Million 

 

FOLLOW MICK ON:

Spotify: MickUnplugged

Instagram: @mickunplugged 

Facebook: @mickunplugged

YouTube: @MickUnpluggedPodcast 

LinkedIn: @mickhunt 

WebsiteMickHuntOfficial.com

Apple:⁠ MickUnplugged


See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0

You're listening to Mick Unplugged, hosted by the one and only Mick Hunt.

0:05.9

This is where purpose meets power and stories spark transformation.

0:10.2

Mick takes you beyond the motivation and into meaning, helping you discover your because

0:14.8

and becoming unstoppable.

0:17.1

I'm Rudy Rush, and trust me, you're in the right place.

0:20.6

Let's get unplugplugged.

0:27.7

Ladies and gentlemen, welcome back to another exciting episode of Mick Unplugged,

0:31.3

and I'm honored to be sitting in front of someone that I've looked up to for a very long time.

0:36.5

He revolutionized how America accesses

0:39.1

the law by co-founding legal zoom and bringing legal empowerment to millions. He's not only that,

0:46.4

he's a trained thinker, he's a tech visionary and a scale architect. He's helped launch many

0:52.1

businesses and mentor the next wave of entrepreneurs. He's

0:56.0

innovative. He's disruptive. He is relentless. He is my mentor. Mr. Eddie Hartman. Eddie, how you

1:01.7

doing today, sir? Mick, my friend, you are you are too kind. Thank you so much for having me on

1:05.6

the show. I'm honored myself. I appreciate you, like I said, much more than you'll ever know.

1:11.4

And today I want to kind of talk through those things. And, you know, I always ask my guest, what's there because? That thing that's deeper than your why. You know, Simon Seneca said start with your why. And I like to take that a little bit further, right? Like, your why is awesome. Your why is cool. but if i were to ask you but why usually that

1:30.4

sentence starts with well because and i care about what you say from well because so if i were to

1:36.6

say mr hartman what is your because what is your purpose what is your mission today why do you

1:42.7

keep doing the the great things that you do make i, I want people to thrive. I've been an entrepreneur. And here's the thing that nobody tells you. I have been a failed entrepreneur. You talk to anyone and they're going to talk to you about their successes. And of course, you know, that's the sizzle, right? That's what's sexy. What people do not talk about is the failures. I think they should talk about them more. It's very real in entrepreneurship. You know, it's anybody who puts themselves out there, there's always the chance, you know, it's not going to work. The thing is, the discipline that I've been focusing on, the reason we wrote the book is it does not need to be as bad as it is. That is my message. And I'm not, apart from the book, I'm not selling anything.

2:19.2

And I understand I get four pennies for every book sold.

2:22.3

So I'm not even really selling that.

2:24.1

What I want to do is spread the gospel, that you do not have to face the odds, which are daunting,

...

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