meta_pixel
Tapesearch Logo
Log in
Valuetainment

“Don’t Give Orders, Give Purpose” - Ritz Carlton Founder WARNS Why Managers Lose Good Employees

Valuetainment

Valuetainment Episodes

Business

4.81.7K Ratings

🗓️ 18 February 2026

⏱️ 9 minutes

🧾️ Download transcript

Summary

Horst Schulze explains how Ritz-Carlton slashed employee turnover by building purpose-driven culture, strict hiring standards, and powerful orientation training. In this leadership clip with Patrick Bet-David, he reveals why behavior, environment, and respect matter more than pay when building elite teams.

Transcript

Click on a timestamp to play from that location

0:00.0

The lady that was here, she said something.

0:02.7

She said, she said, Ritz went from in the mid-9, in 1991,

0:11.4

have an employee turnover at around mid-50%.

0:14.5

And then by the time it was done, it was around low 20%.

0:19.1

That's the stats that she's given.

0:20.7

18%.

0:21.2

Right.

0:22.4

And the industry was 120.

0:25.4

Right.

0:25.9

I mean, it's a 365, 24-7.

0:28.9

You guys are always open.

0:30.4

You're never closed.

0:31.9

What did you do to, you know, lower retention, as many, increased retention as much as you did? We touched on it.

0:39.7

We offered purpose. Outside of that, though, outside of that, what else did you do? Yeah. Yeah.

0:46.0

In the selection, we were very careful. We were very careful. We had a selection system.

0:51.0

We very careful. And we established standards already during the interview. Because, you know,

0:57.0

people don't seem to get that. Most what you want, all of us from an employee is the right behavior.

1:05.2

But behavioral analysts working with the University of Colorado and University of Frankfurt on that,

1:15.5

behavioral analysts will tell you behavior cannot be taught after somebody is 16 years old.

1:16.2

Wow.

1:17.2

Yeah.

1:18.1

How? Unless there's a significant emotional event in your life.

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Valuetainment Episodes, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Valuetainment Episodes and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.