In this episode, I'm going to give you a mistake that you absolutely should avoid when setting up your Facebook ads sales campaigns.

I just jumped off of a call, a coaching call, strategy call with somebody this morning where I opened up their Facebook ad manager in Zoom to fix their ads.

It was just catastrophe for their paid launch.

You know, they're launching at something like $19 per sign up for paid launch. And the ads are just

wonky. They had spent already several thousand dollars trying to get this launch working.

And their cost per acquisition, their cost per registration, which is just way too high.

And they're like, Quajah, we need to jump on a call.

So I jumped on a call and look at the ads.

If you need this kind of help, go down to the show notes below

and definitely hop over to YouTube so you can see this visual.

But looking at my screen share here,

when you choose the sales objective,

you need to make sure you are choosing the correct conversion event.

Okay, and that is at the ad set level.

And in that middle column, as long as your conversion is on the website, you will get to choose

your pixel and you can choose the conversion event.

And here was the mistake.

Instead of choosing the purchase event, they were choosing the initiate checkout event.

They were telling Facebook to optimize for people who would initiate checkout.

Sounds good, right? Yeah, we want more people to initiate checkout. Sounds good, right?

Yeah, we want more people to initiate checkout.

No, you don't.

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