In 1990, after more than 50 years of building it, the Annenberg family sold TV Guide magazine.

They sold it for more than $3 billion.

At the time, the flimsy little magazine that told people what was on television

was worth more than ABC, CBS or NBC, the very

networks it was covering. Hey, it's Seth, and this is a Kimbo.

We'll be back in a second after this message from our sponsor.

That's crazy. How could it be that a directory of what's on television could be worth more than television?

Well, fast forward, less than 20 years. I am walking through Union Square in New York City.

I'm wearing a Google T-shirt. Google was a pretty new company at the time. I got in the

t-shirt because I'd done a gig with them and from across the

farmers market hundreds of people across this woman yells out Google do you work at Google?

Google is my best friend, and she runs right up to me.

Well, no, I didn't work at Google,

and therefore I wasn't her best friend.

But how could it be that a search engine could create so much value for a single user? It turns out that the magic trick that Google figured out how to

perform was priceless to billions of people. The idea that you could very quickly and fairly reliably find

unlimited amounts of information for free was irresistible.

And so Google has grown.

And as Google has grown, it has changed our culture. In ways large and small, we all live in Google

world, whether we want to or not.

Most people don't really understand how Google makes all of that money.

And even though we interact with it all the time,

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