Most people, most people, are not pivoting because they're strategic.

They are pivoting because they're bored or scared or because they hurt their real first obstacle.

And then they're like, oh my gosh, this is too hard.

This is so hard. I've hit my hard limit.

I no longer can tolerate the kind of hard that it is required to run this business.

What's up, guys? Welcome back to Build. And today I want to talk about doubling down rather

than diversifying. So I have been seeing this trend everywhere and people have been asking

me about everywhere. Founders have been hitting me up. People on Instagram have been hitting me up.

People in our advisory practice have been asking the question. It's like, Leila, should I pivot? The market's changed. AI is hot. Like the AI run. Like I need to do something different. And I totally understand that. And I would be lying if I told you that. I don't have those same thoughts in my head at times of like, oh my gosh, should I completely change my business based on this new thing or this new trend or the new way the market's going. But I'm like, okay, hold up brain. Before I burn down everything that I've built, let me ask you something, right? And I literally ask myself this. What if the problem isn't my business? What if the problem is that I've gotten lazy about all the ways that I can make my business better? And that's the frame I want to share with you guys today because here's what nobody tells you.

Pivoting has become the new quitting. It just has better PR around it. It just sounds better. It just doesn't sound shitty when you tell it to somebody else. They're like, oh, I'm pivoting my business. Guys, you're not pivoting your business. you're quitting and starting a completely new one and maybe using like the same team.

That's really what's happening.

And I see this happening all over the place.

And I get it.

I have been there because you're grinding. Things get hard. Maybe growth slows down. And then suddenly there's like a shiny new opportunity. It looks way more fucking appealing than the thing that you've been fixing right in front of you. Right. And you're like, man, this thing has so much baggage. There's so much shit, I don't know if I can fix it. Here's what I've learned, and I, gosh, I just really try and talk about this lot, but I don't know if I even talk about it enough, but after building and selling multiple companies and helping hundreds of people, thousands of people, tens of thousands of people scale their companies. Most people, most people, are not pivoting because they're strategic. They are pivoting

because they're bored or scared or because they hurt their real first obstacle. And then they're like,

oh my gosh, this is too hard. This is so hard. I've hit my hard limit. I no longer can tolerate the

kind of hard that it is required to run this business. Does that resonate? I hear this all the time.

And get this. Okay, the average business doesn't even hit peak growth until you're 7 to 10.

And most people pivot or quit by your 3 to 5, the majority of founders. So you see the problem

here is that you're literally leaving before the party starts.

And so while you're busy chasing whatever the next thing is, chasing the trend, trying to pivot your business, thinking about all the opportunities, distracting yourself from serving your customers.

Your competitor is going deep and stealing your fucking market share.

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