Don Norman: Putting the User Back in User Interface

Guy Kawasaki's Remarkable People

Guy Kawasaki

Documentary, Society And Culture, Management, Evangelism, Innovation, Remarkable People, Education, Society & Culture, Apple, Silicon Valley, Writing, Technology, Marketing, Guy Kawasaki, Entrepreneurship, Self-improvement, Pitching, Social Media, Business, Macintosh, Speaking

4.6 • 667 Ratings

🗓️ 26 July 2023

⏱️ 64 minutes

🔗️ Recording | iTunes | RSS

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Summary

Don Norman emphasizes the importance of humanity-centered design, which considers the impact of design on the environment, society, and all living things. He discusses the potential of artificial intelligence and the need for collaboration and diverse perspectives in design. Don also highlights the success of reversing the ozone hole issue and the potential for finding solutions to other environmental challenges.

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Transcript

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0:00.0	In my years of entrepreneurship, I've seen countless startups. And here's the truth.
0:07.3	Smart spending drives growth, which is something Brex has championed. Brex isn't just a corporate credit
0:14.0	card. It's a strategic tool to help your company achieve peak performance. Corporate cards, banking, expense management, all integrated
0:24.1	on an AI-powered platform that turns every dollar into opportunity. In fact, 30,000 companies
0:32.9	are trusting Brex to help them win. Go to brex.com slash grow to learn more.
0:43.5	I'm Guy Kawasaki and this is Remarkable People.
0:52.0	We're in a mission to make you remarkable. Today is Apple Reunion Day.
0:58.4	I am so happy to present someone from my checkered past. His name is Don Norman. He is currently
1:06.1	a professor at UC San Diego and he is the founding director of the design lab at UC San Diego.
1:14.8	He has a diverse range of expertise.
1:18.1	University professor, Apple executive, company advisor, author, speaker, and curmudgeon.
1:26.2	He has contributed to many fields, including electrical engineering, psychology, computer
1:33.3	science, cognitive science, and last, but certainly not least, design.
1:40.5	For a time, he was my boss at Apple when I was an Apple Fellow.
1:44.8	I'm surprised he doesn't introduce himself that way.
1:48.3	Don is the author of one of the most influential books on design and usability called The Design of Everyday Things.
1:57.0	He has a new book called Design for a Better World,
2:05.4	How to Create a Meaningful, Sustainable, and Human-Centered Future.
2:13.6	Join me as I dive deep into the life and work of this esteemed expert in design and usability.
2:15.5	I'm Guy Kawasaki.
2:17.6	This is remarkable people.
2:22.0	And now here is the remarkable Don Norman.
	...

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