On this episode of the playbook I have Don Katz, founder and CEO of Audible.

He is fearless, he challenges the norm, and he created the listening revolution.

He is going to explain why the voice in your head is such an emotionally powerful tool for

storytelling. Join me for all of this and more on the playbook. This is

entrepreneurs the playbook, where each week I bring you some of the greatest athletes, celebrities, and entrepreneurs

to talk about their personal and professional playbook to success and what made them champions on the field and in the boardroom.

I'm your host and CEO of Sports One Marketing, David Melzer.

This is Dave Melzer with entrepreneurs, the playbook and am so excited. I have Don Katz, the founder and CEO of Audible, and everybody knows Audible. I pray everyone knows Audible because that's the most sold books I have. More people listen to Dave Meltzer?

It's because I have a face for radio. I'm pleased we're not doing video.

So, you know, I really want to get involved because I'm trying to train and power and impact entrepreneurs

with an idea. And that idea is that don't worry about the outcome.

Worry about developing your skills. We're about developing your

desire. desire and as I look back and get to study you and do due diligence on you,

there's no better case study for someone who has developed skills, knowledge, and desire

in order to effectuate a great business, an entrepreneurial success with all the different things in life.

When did you realize that you didn't have to worry about being an entrepreneur,

you really were just developing the skills to do whatever you wanted to do.

Well, it's interesting.

I think some people know this, but I was a writer for 20 years.

And as a professional writer, I had a, I was really, you know, in many ways to the top of the game of the magazine business and

But I'd always gone at it with a particular view which was that I wanted to find out what it meant to be willing to die for a cause, whether it was terrorists or people in wars of liberation going way back when I was the Rolling Stone Correspondent based in London.

And I kind of wanted to weave in a sense of how the truth is a very complex thing to discern so I ended up being one of these people who would pursue ways to supplement my own knowledge and

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