Domino’s CMO Kate Trumbull on the right way to change a brand
Take-Away with Sam Oches
Nation's Restaurant News
4.9 • 17 Ratings
🗓️ 22 October 2025
⏱️ 45 minutes
🧾️ Download transcript
Summary
In this episode of Take-Away with Sam Oches, Sam talks with Kate Trumbull, EVP and global chief marketing officer at Domino’s Pizza, in person at the chain’s Ann Arbor, Mich., headquarters. She joined the podcast to talk about why Domino’s takes big swings in its marketing, how it crafts its voice in the social media age, and what went into that major brand refresh the company announced earlier this month.
This is part of NRN’s 2025 Brand Icon package featuring Domino’s and powered by The Coca-Cola Company; for more, click here.
In this conversation, you’ll find out why:
- If your marketing doesn’t feel a little risky, then you’re not pushing hard enough
- Social media audiences need content that is surprising or unexpected
- Consumers must be a part of the conversation when you make big changes
- Consumers notice and appreciate even subtle changes to your brand
- Work on your brand is never finished
Have feedback or ideas for Take-Away? Email Sam at sam.oches@informa.com.
Transcript
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| 0:00.0 | Welcome to Takeaway with Sam Okas, a podcast for leaders of growing restaurant companies looking to take their businesses to the next level. |
| 0:08.0 | In nearly two decades covering restaurants, I've gained access to some of this industry's most influential decision makers, and I'm letting you in on the conversations. |
| 0:16.0 | In today's episode, you'll hear from a major pizza chain's marketing chief about the keys to getting consumers' attention and securing their loyalty, plus how to change your brand without alienating your biggest fans. |
| 0:29.1 | Kate Trumbull is executive vice president and global chief marketing officer at Domino's Pizza. |
| 0:34.6 | I traveled to Domino's headquarters in Ann Arbor, Michigan last month to sit down |
| 0:39.0 | with Kate and other executives as part of our just-released brand icon package. And we're excited |
| 0:45.0 | to offer this full interview with Kate in which she and I talk about why Domino's takes some |
| 0:50.5 | big swings in its marketing, how it crafts its voice in the social media age, |
| 0:55.9 | and what went into that major brand refresh that the company announced earlier this month. |
| 1:01.5 | Later this week, you will hear from Domino's CEO, Russell Weiner, about his 17-year tenure |
| 1:07.1 | at the brand, which included what could be the most incredible brand transformation |
| 1:12.0 | in retail history. |
| 1:14.1 | And you can get our entire brand icon package powered by our friends at the Coca-Cola |
| 1:19.0 | company over at nrn.com. |
| 1:22.1 | Jumping now into my interview with Domino's CMO Kate Trumbull. |
| 1:26.3 | Also, don't forget to stick around after the interview |
| 1:28.4 | as I will share my five takeaways from this discussion, actionable insights that you can take with |
| 1:33.2 | you on the go. Okay, I'm sitting down with Kate Trumbull, the global CMO for Domino's Pizza. Kate, |
| 1:40.7 | thanks for joining me today. Thanks for having me. All right, Kate, I want to talk first |
| 1:44.6 | about your career at Domino's because you've been here almost 14 years, which feels like forever |
| 1:50.3 | for a company that goes through so many cycles of change and marketing. But before you joined |
| 1:55.6 | Domino's, you joined right after a huge campaign that Domino's did, the new and improved campaign. |
... |
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