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Boss Files with Poppy Harlow

Dollar Shave Club Founder: More than a Razor Company

Boss Files with Poppy Harlow

CNN

Business, Entrepreneurship

4.6538 Ratings

🗓️ 4 March 2019

⏱️ 46 minutes

🧾️ Download transcript

Summary

Since its 2016 acquisition by Unilever, Dollar Shave Club has overhauled its business model from a subscription razor service to include a variety of male-care products like fragrance, toothpaste, hair gel, and body wash. Founder and CEO Michael Dubin opens up about taking on competitors in the industry and how his background in improv and marketing is key to the company's success. Produced by Haley Draznin, CNN.To learn more about how CNN protects listener privacy, visit cnn.com/privacy Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

There once was a woman who lived in a shoe.

0:03.0

A size too snug, but what could she do?

0:06.0

But that's not where her story ends.

0:08.0

Thanks to a little help from her Experian friends,

0:11.0

she got her score into much better shape

0:13.0

and relocated to a box fresh new place,

0:16.0

with room to grow and a mortgage to suit.

0:19.0

Now, she lives in a spacious four-bedroom cowboy boots.

0:23.3

Better your Experian credit score to help get mortgage ready.

0:26.5

Experian.

0:27.5

Better your score.

0:28.7

Better your story.

0:30.1

In this episode of Boss Files.

0:32.1

We have a mission, which is to help guys take care of their minds and bodies so they can

0:35.6

be their best selves.

0:36.5

Think of it as Dollar Shave Club 2.0. Founder and CEO Michael Dubin is revamping the

0:42.3

subscription service after its billion dollar sale to Unilever, how he's taking on giants in the

0:48.3

industry and expanding the company far beyond razors, and why he calls his's products, quote, hyper-masculinized.

0:57.3

They designed some of these cans to look like cans, or the bottles look like cans of

1:01.0

motor oil or like energy drinks.

1:03.7

And they're like bright orange or, you know, lime green.

1:08.0

And it's, you know, it certainly can make sense from a marketer's point

...

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