🏃‍♀️ “Doing Things” — Ty Haney, Founder of Outdoor Voices

The Best One Yet

Nick & Jack Studios

News, Business

4.7 • 9.5K Ratings

🗓️ 25 October 2025

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

The Rise, fall, and resurrection of the coolest athleisure brand of the 20-teens, Outdoor Voices.

No one does things like Ty Haney - She’s the Anna Wintour of Athleisure, creating the Nike-devouring apparel brand Outdoor Voices after art school. Her super power is harnessing community, which brought OV a $100M valuation. In 2020, Ty was pushed out of the very brand she created by the investors whom she trusted - But 5 years later, she’s back leading OV’s resurgence. Plus, she’s running 2 other companies: TYB (a community rewards tech platform) and Joggy (a plant-based energy drink).

On today’s pod, Ty tells you and us all about…

Nick & Jack giving OV a free ad on their newsletter in 2016
“Recreation” as OV’s “ownable term”
Pro tip: Use your college email address
Her 4-Step Formula for Building Community
The ultimate “Financial Trick shot”: The Tote Bag
What really happened with the Outdoor Voices breakup drama
The call that brought her back to Outdoor Voices
If the Direct-To-Consumer biz model has a future
Why “horse girl” is the next fashion trend

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Transcript

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0:00.0	Yetis, stretch out those glutes and double knot your shoelaces.
0:04.0	Because today we're doing things on the pod with a legend of atleisure.
0:09.0	Ty Haney, she turned recreation into a revolution by founding Outdoor Voices in 2013.
0:14.0	At the age of 23, she turned community into the startup buzzword of the decade.
0:19.0	Her outdoor voices logo?
0:23.3	It didn't just end up on yoga mats, did it, Jack.
0:24.7	It's on brunch tables.
0:26.4	It's inside office buildings.
0:29.2	It's in every hiking trail where dogs are allowed.
0:33.7	She built a brand that made Nike look nerdy and Lulu look lame.
0:35.9	Peak Outdoor Voices, 2018. Under Tye's leadership, O OV hit a $100 million valuation, fast and furious.
0:42.2	Eventually, OV's investors and take down a hit pieces forced her to resign. But we're talking with
0:47.2	Ty today because she has returned to her brand and the new outdoor voices. We'll sort through
0:52.1	some dirty laundry with her and discuss the new
0:54.4	laundry OV has for sale. And today, she's actually running three different companies in three
1:00.7	different industries at the same time. Energy, drink, software, and fashion ties LinkedIn is longer
1:08.2	than a marathon. Ty doesn't do sweat equity. She does endorphine equity.
1:12.1	So, Basties, please welcome.
1:13.7	The Anna Wintour of Athleisure, the queen of cool downs, the Duchess of doing things.
1:19.3	Ty Haney is the founder of Outdoor Voices.
1:22.8	And today's interview with Ty is the best one yet.
1:26.9	Ty, welcome to the pod. Welcome to Teaboy. Wow. What an intro. Razzle-dazzle. I'm into it. That's our favorite term, by the way. Yeah, we actually do love that term. That is perfect. So, Ty, 10 years ago, we actually had a business deal with Outdoor Voices, although you probably weren't aware of it. Yeah, yeah, Jack, we should let Ty know. Full disclosure, we did a business deal that your company didn't know about with your company. Okay. So, Ty, we were looking for our first advertisers, and getting your first one is the hardest one. This is back when we were just a newsletter. We hadn't launched the pod yet. This is the pre-pod era. Outdoor Voices was so cool. We just thought it would be unbelievable if we got your logo into our newsletter. So we pretty much let your brand advertise for free. We just asked for a couple of gift cards in return. We kind of got the brand equity of OV without signing a deal with OV, and everyone loved it. So it worked out great.
	...

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