This is Help Wanted, the show that makes your work work for you.

I'm Jason Pfeiffer, editor-in-chief of Entrepreneur Magazine.

And I'm money expert Nicole Lapin.

On Tuesdays, Jason and I answer the helpline and help callers solve their work problems.

And on Thursdays, I give you one way to improve your work and build a career or company you love.

And it starts now.

So I have a confession to make.

I recently met this marketing guy.

And this marketing guy uses AI in some of his marketing work. He uses

AI to write marketing messages. And the confession is that I instantly thought, this person must be

bad at marketing. This person must be incompetent at the thing that they are paid to do,

because otherwise, why would they use AI? And then I thought, well, okay, hold up fancy pants,

Jason Fiverr, because I use AI in some things, but I tend to use it in this very prompty way.

It's like I need some thought starters or I just need to see a bunch of mush and so that I could

and so I was like, yeah, but you know, but then I also think, but I do that, but I actually kind of

generally hide it. Like if I use AI in any kind of my social media, I will never admit that because I

then think that people will think, well, this guy is not authentic. He's just sending me a bunch

of AI garbage. And so why on earth would I follow him? Anyway, I wasn't sure what to make of all

this because people seem to be using this stuff in their professions all the time,

and that includes me.

And I am a little embarrassed to admit that I do,

and I wonder if other people are embarrassed to admit they do,

...