Does The Edits App Boost Vews On Instagram?
Build Your Tribe | Grow Your Business with Social Media
Brock Johnson
4.9 • 2.6K Ratings
🗓️ 22 May 2025
⏱️ 18 minutes
🧾️ Download transcript
Summary
In today’s episode, I analyze the impact of the Edits app on Instagram Reels views. We’ll take a closer look at a study of Reels posted using the Edits app and examine whether using this tool truly increases views and engagement.
I’ll walk you through the results of this analysis, sharing whether the Edits app has a noticeable effect on your Reels performance and if it’s worth incorporating into your content strategy. If you're curious about the real impact of the Edits app on Reels views, this episode provides data-driven insights to help you make an informed decision.
How to grow on Instagram in 2025: https://youtu.be/sZHw52-t7N8?si=LXcFGqRuPn5lhJFr Mosseri Interview: https://youtu.be/b_MGyd8TKdQ?si=8lf7iyqRCTWMht5f
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Transcript
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| 0:00.0 | Does using the edits app from Instagram help you get more views on your reels? That is probably the |
| 0:06.3 | number one question I've been getting over the last few weeks. And while I have my own hypothesis, |
| 0:11.0 | I wanted to figure out the truth. And so I did what we always do here at this podcast, Build Your |
| 0:15.9 | Tribe, and in our business, the Insta Club Hub, is, I looked for the data. I did a study. |
| 0:21.1 | I pulled the numbers, I did some calculations, and I got an answer. |
| 0:24.8 | And so the purpose of today's episode is to outline the study that I did and share my conclusions |
| 0:29.1 | with you. |
| 0:33.1 | But first, let me get you up to speed as to what the heck we're even talking about. |
| 0:36.6 | Earlier this year, |
| 0:37.5 | actually the exact day that TikTok and Capcut were unavailable in the US, Instagram announced |
| 0:43.1 | that they were coming out with their own editing app called Edit. It doesn't take being a crazy |
| 0:48.4 | conspiracy theorist to figure out why Instagram decided to announce their editing app on the same day that probably the number one social media editing app was unavailable. |
| 0:59.5 | But I digress. That's not the purpose of today's episode. |
| 1:02.2 | Regardless of the reasoning behind it, that was the day that Instagram announced edits. |
| 1:06.1 | And then on April 22nd, 2025, Instagram officially rolled out this new app. |
| 1:11.2 | Now, in case you haven't downloaded it or checked it out yet, edits is a very simple editor. |
| 1:15.6 | It is built to help you make Instagram reels, and that's about it. |
| 1:19.4 | You're not going to be editing any long form content, any horizontal content, any content for YouTube, or any really complex edits within the edits app. It was an app that was |
| 1:28.8 | intentionally and explicitly designed to be simple and to be user-friendly. Now, with that being said, |
| 1:34.1 | I don't think it's necessarily the best editing app. It's not the one that I prefer. I know they do |
| 1:38.8 | have some features planned for the next few months that are going to really improve the app and |
| 1:43.8 | improve the editing capabilities of it. But for now, I will say for the next few months that are going to really improve the app and improve the editing |
... |
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