The Instagram algorithms have changed. There's a new Instagram algorithm.

Instagram algorithm update. Screw the flipping algorithm.

That's how I've been feeling lately, and I'm going to guess that you've been feeling the same way.

And if you're someone who wants to grow their personal brand or business on Instagram, then you're in the right place.

Because over the last 18 months or so, I've unlocked an Instagram

strategy that essentially allows you to give the middle finger to the Instagram algorithm.

And if you've been listening to Build Your Tribe recently, then you know that the secret to

beating the Instagram algorithm is shares. Now, not only have I been saying that shares are the best form of engagement for the last

year or so, but Adam Ozeri, the head of Instagram, who I recently had a sit-down interview

with, has been saying this himself recently, too.

He calls it sends per reach or shares per reach, but it's basically all the same thing,

shares.

And when I say shares or sends, I'm

essentially referring to when one person sees a post, sees a reel, and sends it to another

person. That is the key to growth. That's the key to going viral. That is what the algorithm

prefers. But like I said, that's also how you beat the algorithm. And I say that that's how

you beat the algorithm, because let's strip away the robots, let's strip away the computers,

let's strip away the algorithms and the technology that rules our lives today, and think about

what is a share? At the end of the day, a share is one human being sending a post to another human

being or maybe a group of human beings if you're sending it to, let's say, your family group chat.

It is one person saying, I thought of you. This reminded me of you. This makes me think of us.

This totally resonates with me or with us or reminds me of our group.

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