The Athletic

Hello, I'm Matt Slater and welcome to the Business of Sport podcast on The Athletic.

We've got to doublehead a few this week.

Firstly, we'll be looking at ways to revamp the Champions League after PSG President

NASA Al Khalifi told the athletic that he wants to make it more like the Super Bowl.

And on the domestic front, we'll be looking at the ever-growing disparity between the

haves and the have-nots in the championship.

As parachute payments continue to help the top clubs

and encourage the rest to bet the house on trying to catch up.

Earlier this week, the PSG President Nasser al-Khalifi,

who is also the chair of the European Club Association

and a UAFOR Executive Committee member,

told the athletic

he doesn't understand why the Super Bowl has a bigger cultural impact than the Champions League,

suggesting that halftime shows, opening ceremonies, among other ideas, should all be on the table.

So, does the Champions League really need a revamp? Is the Super Bowl the example it needs to

follow? Joining us now to discuss this is sponsorship and marketing expert Tim Crow.

So Tim, thanks for much for joining us. Well, look, Tim, so you're well used to sports rights holders, bosses, league bosses, club bosses, coming to you and saying, Tim, I've got this amazing event, right? Champions League final, for example. But it's not quite punching its weight. It's not being talked about enough. I think he could be bigger and sexier and better. What can you do for me?

And how can he appear to be saying that he was a bit underwhelmed by the Champions.

Yeah, Fields was doing a lot of hard work.

You know, the phrase was the Champions League final doesn't feel like,

or feels like it should be bigger or doesn't feel like it's as big as the

...