Does Rich Anchor Text Still Matter? | Ep. # 1097

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 2 August 2019

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1097, we discuss whether rich anchor text matters. Tune in to hear if this method of link building is still effective. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: Does Rich Anchor Text Still Matter? [00:57] Neil recently made a blog post about this. [01:10] He tried a bunch of link building tactics. [01:20] He found that anchor text is one of the biggest drivers in rankings. [01:48] If you overdo it with rich anchor text, the algorithm will catch it and your rankings will suffer. [02:30] Also remember to build links the “natural” way. [03:00] Investigate your competitors’ ratios of rich anchor text. [03:32] That’s it for today! [03:47] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with your
0:14.2	instructors Neil Patel and Eric Sue.
0:17.0	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:49.8	Welcome to another episode of Marketing School.
0:52.9	I'm Eric Sue.
0:53.8	And I'm Neil Patel.
0:54.7	And today we're going to talk about if rich anchor text still matter.
0:58.2	So example of what rich anchor text means,
1:00.5	so let's say I have a shoe website where I sell red shoes.
1:04.0	Well, I might go to Neil and say,
	...

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