Does Podcast Advertising Actually Work? | Ep. #977

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 4 April 2019

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #977, we discuss if podcast advertising actually works. Tune in to here if this method of marketing is a good idea. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Does Podcast Advertising Actually Work? [00:35] MeUndies advertises on podcasts. They make $75 Million a year. [00:48] They spent a third of their marketing budget on podcast advertising. [01:10] Eric thinks this is “stupid”. [01:40] Once you start advertising overly consistently, the message becomes lost on people. [02:15] People reach out wanting to advertise with us all the time. [02:40] It is estimated that Joe Rogan makes a killing with the ads on his podcast. [03:05] Knowing the audience is key. [03:15] It has to be the right product for the right people. [03:20] That’s it for today! [03:29] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your load time.
0:51.3	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about if podcast advertising actually works.
1:00.0	So in a couple of episodes ago,
1:02.0	I talked about me on these and me on
1:04.2	these they sell underwear online and they used to advertise on the Tim Ferris
1:07.6	podcast I think sometimes they still do and they do over 75 million dollars a year
1:11.6	and they sell underwear and I was reading a year and they sell underwear. And I was reading a post and they actually spent,
1:16.7	they spent a third of their marketing budget. So if you look at a company that's doing $75 million
1:20.8	a year and let's assume 15% of their budget, let's call it 11 million.
	...

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